作者：龚越新  田薇薇  周五八

自第一次全省地理国情普查工作开展以来，江苏省测绘地理信息局依照“上下合力、广泛宣传，内外并重、突出重点，形式多样、讲求实效”的原则，专门制定了地理国情宣传方案，充分发挥省、市、县测绘地理信息行政主管部门和相关单位的合力，采取有力措施，在争取领导支持、吸引公众关注、扩大社会影响取得了明显的实际效果。

一是努力争取多方支持。江苏局局长刘聪多次向省领导和省国土资源厅领导专题汇报全省地理国情普查工作，在资金、政策等方面赢得了领导大力支持；利用各种机会向各市、县领导宣传普查工作的重要意义，为各地顺利开展工作创造了有利条件。二是报刊、电视宣传作用明显。每月编发《地理国情普查工作简报》，发送至全部成员单位和各市、县，及时介绍普查工作进展情况，部分稿件被《中国测绘报》、《新华日报》、江苏卫视等新闻媒体采用，并在《江苏科技报》开展专栏宣传，向社会公众尤其是业内人员全面介绍了我省地理国情普查的方法、步骤、内容和成果。三是网络宣传扩大影响。2013年10月，局长刘聪参加中国江苏网在线访谈，向广大网友阐述了第一次地理国情普查的主要情况，回答了网友提问，提高了社会公众对普查的认知度和关注度；开通网络微博，并与新浪江苏网合作，适时发布地理国情普查重大新闻；在省测绘地理信息局网站开设专栏，汇集普查相关信息，方便社会公众查阅查询；2014年6月份又在新浪江苏网开展了为期一个多月的专题宣传，在网站首页发布“普查知国情、测量绘蓝图”的宣传标语及第一次全国地理国情普查标识，并链接到省测绘地理信息局网站地理国情普查宣传专栏，进一步提高了公众对普查的认知。四是户外宣传吸引更多关注。在南京市区两条主要公交线路的公交车印上了“依法普查地理国情，测绘服务美丽中国”、“强化地理国情监测，助力生态文明建设”宣传标语以及第一次全国地理国情普查标识，并利用省测绘地理信息局位于主干道的地理优势，在局大楼悬挂地理国情普查标语，长达十几米的巨型条幅，吸引了众多民众注目。目前，全省地理国情普查宣传片和广告片正在制作中，下一步将在南京市繁华的户外广场进行播放。

Since the first time the province's geographic conditions census work, Jiangsu Province Survey and mapping Geographic Information Bureau in accordance with the "up and down together, extensive conduct propaganda, both inside and outside, outstanding key, diversity, effectiveness" principle, formulated ageographical situation awareness programmes, fully exert the administrative department for surveying and mapping, city, province, county geographicinformation and the relevant units, to take effective measures, in the fight for leadership support, to attract public attention, expanding the social impact and achieved actual effect is obvious.

One is to strive for the support. Jiangsu bureau chief Liu Cong many times to theleadership of the province and the Provincial Department of land and resourcesleading special reports the geography situation census work, won the leadershipsupport in funding, policy etc; important used every opportunity to promote the census to municipalities, county leaders, for the smooth implementation of the workto create favorable conditions. Two newspapers, television publicity effect. Monthlyissued "geographical conditions of census work briefing", sent to all members of the unit and the municipalities, county, promptly introduced census work, part of the manuscript is "China mapping newspaper", "Xinhua Daily", Jiangsu TV and other media use, and to carry out propaganda "column in the Jiangsu science and technology news", to the public especially the staff a comprehensive introduction to the geographical conditions, our province census steps, contents and achievements. The three is the network propaganda expansion effect. In 2013October, director Liu Cong to participate in the Chinese Jiangsu network onlineinterview, expounds the main first geographic conditions survey to the vast number of netizens, answer the questions, improve the social public to the censusawareness and attention; the opening of the network micro-blog, and cooperate with sina Jiangsu net, the timely publication of census geography situation major news column; in the province of Surveying and mapping geographic informationbureau website, collect census information, convenient public information query; in 2014 June to carry out a one month special publicity in Sina network in Jiangsu,issued a "propaganda slogans and known conditions, measurement of censusblueprint for painting" a National Geographic conditions survey identified in thewebsite home page, and linked to a geographic information bureau of Surveying and mapping, geographic conditions website census publicity column, to further improve the public perception of the census. The four is the outdoor publicity andattract more attention. In the urban area of Nanjing two major transit bus linesprinted on the "according to the census geographic conditions, surveying and mapping services," beautiful Chinese "strengthen the geography conditionmonitoring, the construction of ecological civilization propaganda slogan" power as well as the first national geographic conditions survey mark, and the use of geographic information of surveying and Mapping Bureau of province is located in the main roads of the geographical advantage, in the office building suspensiongeography situation census slogans, up to ten meters of the giant banner, attracted a lot of public attention. At present, the province's geographic conditions the census publicity and advertising photography is in the making, the next step will bein Nanjing city outdoor plaza downtown to play.